Social media, video, websites, SEO and AI search, ads, AI systems and apps — the questions business owners ask most, answered plainly by the Heights Digital team.
It depends on output: how many shoots, videos and platforms, and whether community management is included. Doing it yourself costs 10–20 hours a week; a junior employee costs $40K–$65K a year plus equipment; agencies and done-for-you teams price by output. Heights Digital scopes social media on a free call, month-to-month.
Learn more →A team that creates the content (shoots video and photos at your business), edits it, writes captions, posts on a schedule, replies to comments and DMs, and reports results — so the business owner only approves.
Learn more →Roughly 4–7 posts and Reels per week on Instagram, 3–7 TikToks, 3–5 Facebook posts, 2–4 YouTube videos a month, and weekly Google Business Profile posts. Consistency matters more than volume.
Learn more →Content that builds trust (team, behind the scenes, testimonials), proves the work (before/afters, timelapses, process), educates (tips, FAQs, myths), builds community, and drives action (offers, openings).
Learn more →No. Content can be built around your team, your work, your customers, voiceover and product footage. Owner video helps trust, but it isn't required.
Learn more →Yes. TikTok works as a local search engine, reach is inexpensive, and native, useful videos from plumbers, med spas, realtors and gyms regularly bring customers.
Learn more →User-generated or UGC-style content is authentic, creator-style video — real customers or people talking to a phone camera — that performs better than polished ads because it feels like a recommendation.
Learn more →Heights Digital is a San Antonio and Boerne-based team that shoots content on site across San Antonio and the Hill Country weekly and manages posting and engagement.
Learn more →Heights Digital's Central Texas team shoots in Austin weekly and manages Instagram, TikTok, Facebook, YouTube and LinkedIn for Austin small businesses.
Learn more →Plans, shoots and edits video: social media content, commercials, talking-head and studio content, interviews and podcasts, testimonials, brand films, drone and event coverage, delivered in formats for social, web, ads and broadcast.
Learn more →If it runs paid ads and has a clear offer, yes. A 30-second spot runs on Meta, YouTube, TikTok, streaming TV and local broadcast, and doubles as a homepage video.
Learn more →Video of a person speaking directly to camera, usually an owner or expert answering questions. It's the most trust-building format for professional services and experts.
Learn more →A 2–4 hour content shoot typically produces 12–30+ short-form videos plus longer YouTube cuts and a photo library.
Learn more →If it can publish consistently, yes: one episode becomes a YouTube video, an audio podcast and 10–20 social clips, and every guest shares it.
Learn more →For roofing, construction, real estate, landscaping, pools and venues, drone footage is one of the most effective visuals you can have. It requires an FAA Part 107 licensed pilot.
Learn more →DIY builders cost $30–$60/month plus your time; typical agencies charge $4,000–$15,000. Heights Digital builds small business websites for $750 flat, then $399/month for unlimited updates, monthly content, SEO, AI search optimization and Google Business Profile management.
Learn more →With a focused process, about a week once content and photos are ready. Agencies often take 6–12 weeks.
Learn more →Home, one page per core service, about, reviews/testimonials, contact with click-to-call, service-area pages for each city served, and a blog or FAQ section.
Learn more →Yes if it includes more than hosting: unlimited updates, monthly content, SEO, AI search optimization and Google Business Profile management are what keep a site growing.
Learn more →Not if URLs are preserved or 301-redirected, content is kept or improved, and the new sitemap is submitted. Done right, redesigns usually improve rankings.
Learn more →Builders work for hobby sites. For a service business, a professionally built, fast, SEO- and AI-search-structured site that someone maintains for you usually pays for itself.
Learn more →Make your business easy for AI to understand and trust: clear service and location pages, consistent name/address/phone across Google, Bing, Apple and directories, schema markup, reviews, FAQ content, and presence in Bing (which powers ChatGPT search).
Learn more →Optimizing content and business signals so AI assistants like ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot cite and recommend you. Also called AI search optimization or answer engine optimization (AEO).
Learn more →Publish pages that answer questions directly and clearly, use headings and FAQ sections, add schema markup, earn reviews and mentions, and maintain strong traditional SEO — AI Overviews cite well-ranking, well-structured pages.
Learn more →Optimize your Google Business Profile (category, services, photos, weekly posts), collect steady reviews, keep citations consistent, and build service and area pages on a fast website.
Learn more →Google Business Profile and local rankings can move in weeks; organic content typically compounds over 3–6 months.
Learn more →A plain-text file at a website's root that summarizes the site for AI systems and points them to its most important pages. It's an emerging convention that helps AI crawlers understand a business quickly.
Learn more →Yes. Bing's index powers ChatGPT search and Microsoft Copilot, so businesses missing from Bing are often missing from AI answers.
Learn more →Yes for high-intent services when campaigns use tight keywords, negative keywords, call tracking, dedicated landing pages and offline conversion feedback. Broad, untracked campaigns waste money.
Learn more →Pay-per-lead ads at the very top of Google results with a Google Guaranteed or Google Screened badge, available for home services, legal and some other categories.
Learn more →Usually stock creative, boosted posts instead of proper campaigns, missing pixel/Conversions API tracking, and slow follow-up on leads.
Learn more →Using AI to generate and test many ad variations (hooks, copy, voiceover, cuts), plus the platforms' AI bidding and targeting tools like Performance Max and Advantage+.
Learn more →Enough to gather meaningful data in your market; the right number depends on cost per click and conversion rates in your category. Fix your website and follow-up first.
Learn more →Often, yes. Connected TV lets small businesses run TV-quality commercials targeted by zip code at far lower minimums than broadcast.
Learn more →Start with missed-call text-back, instant lead follow-up, online booking with reminders, automated review requests and CRM sync. They save the most hours fastest.
Learn more →An automation that instantly texts anyone whose call you miss, so the lead replies by text instead of calling a competitor.
Learn more →For most small businesses, an AI receptionist answers instantly 24/7, books appointments and costs less, with humans handling escalations.
Learn more →How fast a business responds to a new inquiry. The first business to respond usually wins the customer, so instant automated replies are one of the highest-ROI changes a business can make.
Learn more →One your team will actually use that connects to your phone, calendar and forms. Common choices include HubSpot, GoHighLevel, Jobber and industry-specific tools.
Learn more →Only if customers use you repeatedly, notifications drive revenue, or your team needs field tools. Otherwise a great mobile website is the better investment.
Learn more →It depends on features, back end, design, platforms and integrations. An MVP scoped to one core loop is the most affordable starting point.
Learn more →A minimum viable product: the smallest version of an app that lets real users complete its core action, built to learn fast before investing more.
Learn more →Heights Digital builds native iOS apps in Swift and SwiftUI with full back ends for businesses and founders in San Antonio, Austin and nationwide.
Learn more →A done-for-you marketing team headquartered in San Antonio with a home office in Boerne, Texas. Founded in 2017 by Frankie Sheffield, it provides social media management, 4K video production, websites, paid ads, SEO and AI search, AI systems and app development for small businesses nationwide.
Learn more →On site weekly across San Antonio, Austin and Central Texas; throughout Texas by travel; and nationwide through remote marketing systems and production trips.
Learn more →$750 flat for the build, then $399/month for unlimited updates, monthly content, SEO, AI search optimization and Google Business Profile management. No contract.
Learn more →Call or text (919) 679-2123 or use the contact form for a free 15-minute strategy call.
Learn more →Text us or book a free 15-minute call. We'll give you a straight answer.