A med spa website should have a page for each treatment, a page for each provider, before and after galleries by treatment, a pricing or consultation page, a memberships page if you offer one, and clear online booking on every page.
Start with treatments. Botox and Dysport, lip filler, cheek and jawline filler, laser hair removal, IPL, microneedling, chemical peels, facials, medical weight loss and body contouring should each have their own page if you offer them. Each page should explain the treatment, who it suits, typical downtime and how to book. Include aftercare instructions or links to them, since clients search for those after treatment too. A page that helps someone after their visit builds loyalty and brings repeat traffic that keeps the page active in search.
Next, introduce your team. Provider pages with credentials, training and medical director information build trust. Add a gallery on each treatment page, a pricing or consultation page that explains how costs work, and a memberships or packages page if those are part of your model. An FAQ page covering common questions helps both clients and search engines. A contact page with your address, parking details, hours and a map rounds things out. Location details sound basic, but they are what AI engines and Google rely on to match your spa with nearby searches.
Make booking easy from everywhere. A sticky book now button that connects to your scheduling tool works well on phones. Keep contact forms simple and avoid asking for medical history before a consultation. Fast load times and clean design matter, since many clients compare several spas side by side on their phone. If you have more than one location, give each its own page with its own providers, hours and treatments. Keep the design consistent with your brand so the site feels as polished as your treatment rooms, since clients often judge the spa by the website first.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
