Rules on advertising case results vary by state, and many bars require disclaimers or restrict how results are presented. Personal injury firms should check their state's advertising rules before publishing any settlement or verdict and avoid implying similar results are likely.
Past results are one of the most scrutinized parts of injury advertising. Many states require a disclaimer that past results do not guarantee future outcomes, and some restrict whether results can be shown at all or how they are described. Rules also cover testimonials, client endorsements and dramatizations. Because these rules differ by state and change over time, the safest approach is to check your own bar's guidance or ask ethics counsel before publishing. Keep a record of what you publish and when.
From a marketing view, results are not required to get found. Search engines and AI tools rank and recommend firms based on relevance, clarity, reputation and consistency. A page explaining how truck accident claims usually work, written by your attorneys, does more for visibility than a list of numbers. Readers also respond well to plain explanations of the process and what working with the firm feels like. Explaining your process honestly tends to attract clients who are a good fit.
When unsure, leave it out. Review older results pages too, since rules can change. If you choose to share results, keep them accurate, include required disclaimers, avoid language like guaranteed or best, and do not imply that a reader's case will turn out the same way. We build injury sites with compliance in mind, but your firm makes the final call on what to publish. Every page goes to you for approval first, and nothing about results goes live without it.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
