Choose an agency that understands cosmetic patient research, respects medical advertising rules, lets you own your website and reports on consultations and booked surgeries. Be cautious with long contracts, proprietary platforms and promises of guaranteed rankings.
The cosmetic surgery marketing world has many specialized agencies, and some use long contracts and proprietary website platforms. Ask whether you own your domain, site and content, and what happens if you cancel. Ask about contract length and fees. Anyone who guarantees a top ranking or a specific number of consults is overpromising. Also ask what happens to your phone numbers, tracking and ad accounts if you leave. Those should be in your name, so you keep your history and data. Do not let an agency hold them.
Look for real understanding of your patients. Ask how they plan procedure pages, organize galleries, handle consent and approach AI search. Ask how they write about surgery without making claims your board would object to, and whether your surgeon reviews clinical content before it goes live. Ask to see examples of procedure pages and galleries they have built. Good examples read clearly, answer real patient questions and look polished on a phone. Weak examples lean on stock photos, vague promises and walls of keywords that do not help patients decide anything.
Make sure reporting connects to revenue. You want to see consultation requests, booked surgeries where possible, rankings and AI visibility. Ask for a sample monthly report and see whether you understand it in a few minutes. If it needs a long explanation, that is a warning sign. Clear reporting keeps everyone honest. Heights Digital builds for $750 flat and manages SEO, content, AI search and your Google profile for $399 a month, month to month. Call or text (210) 729-4008 if you want to talk it through.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
