Send every client a short text after their appointment with a direct link to your Google review form, ideally once early results are visible. Ask consistently, never offer incentives and reply professionally without discussing treatment details in public.
Timing matters for aesthetic treatments. A review request right after injections may come before results settle. Many spas send the request a week or two later for neurotoxins and filler, or after a series is finished for lasers and microneedling. Clients are happier to share once they can see a difference. Build the timing into your booking software so it happens automatically for each treatment type. That way nobody on the team has to remember, and every client gets asked at the right moment rather than only on busy days when someone thinks of it.
Make it easy. A short text with a direct link works better than asking at checkout. You can also invite clients to mention the treatment and their provider, which helps those reviews show up for treatment searches and in AI answers. Ask everyone, not just clients you expect to be happy. Some spas also share the review link at follow up appointments or in a thank you email after a series is finished. The more natural the moment, the more likely clients are to write something detailed and genuine rather than a single line.
Do not offer discounts, free units or giveaways in exchange for reviews, since Google does not allow it. When you reply, thank people warmly without confirming specific treatments or medical details. For negative reviews, keep it calm and invite them to contact the spa directly so the conversation happens privately. Keep replying over time, not just when you first start. A profile where the owner responds to every review looks active and cared for, which matters to clients comparing several spas. It also signals to Google that the business is engaged with its customers.
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