Because the price pays for labor, not overhead. Our $750 build has no account manager layers, sales commissions or office markup. Systems and AI tooling handle the repetitive grunt work, and real people do the strategy, writing and review. The result is a professional site at a lower price, not a lower quality one.
Full answerWhen you are in a very competitive metro market, run multiple locations, or need paid ads, video or social media managed. The $399 plan covers a single location's website, content, SEO, AI search work and Google Business Profile. Bigger needs call for a bigger program, which at Heights starts at $1,750 a month.
Full answerThe subscription is cheaper, but the total cost often is not once you count your time and the leads a weak site misses. DIY builders make sense for very new businesses with more time than money. A managed site makes sense once your hours are worth more running the business than editing pages.
Full answerA freelancer is usually cheapest but depends on one person's skills and availability. A traditional agency brings a full team but charges for account management and overhead. A lean team like Heights sits between: team coverage and systems, flat published pricing, and no layers between you and the people doing the work.
Full answerNever pay a large setup fee for ongoing work, a long contract you cannot exit, or a fee to own your own website, domain or content. You should also never pay for guaranteed rankings or for listings and profiles you can create yourself for free.
Full answerIt should not cost extra. Your domain should be registered in your business's name, under an account you control, and you pay the registrar directly, usually a modest yearly fee. At Heights the client owns the site and the domain, with no buyout fee if you ever leave.
Full answerWith a month to month plan, cancelling should cost nothing beyond the current month. You should keep your domain, content and Business Profile, and get your site handed over or moved. With Heights there is no cancellation fee, and the client owns the site and domain.
Full answerPut every quote on the same sheet: upfront cost, monthly cost, contract length, cancellation terms, ownership, and exactly what gets done each month. Then ask what is excluded, such as ad spend, content limits or change fees. The cheapest or most expensive quote is often neither once you line them up.
Full answerA low price alone is not a red flag. Vagueness is. Good affordable SEO shows you exactly what was done each month, on your own site and profile, with real writing you can read. Junk SEO hides behind reports full of jargon, promises rankings, or relies on buying links.
Full answerRun the math with your own numbers: what one typical job, case or patient is worth to you in profit or lifetime value, versus the monthly cost. If one or two new customers a month cover the plan, the question becomes whether the marketing can realistically produce that, and how you will track it.
Full answerSend the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
