A med spa can handle a lot of its own marketing, especially Instagram, client photos with consent, and review requests. DIY usually breaks down on website structure, treatment page content, technical SEO and AI search work, which take steady time and know how most owners cannot spare.
Many med spa owners are already good at social media, and that is worth keeping in house. Your team knows the treatments, the clients and the results, so stories, reels, provider introductions and consented before and after posts are often better coming from you. Review requests should be part of every checkout, and your front desk can keep hours, specials and holiday closures updated on your Google Business Profile. Responding to reviews politely, without discussing any treatment details, is also something you should own.
The website is where DIY tends to stall. Ranking for searches like Morpheus8 near me or best place for Botox in your area takes a page for each major treatment that explains what it is, who it suits, what to expect, downtime, and who performs it, without promising results. Technical problems like slow image heavy pages, booking widgets that do not work on phones, missing schema, and messy page structure from template sites are easy to miss. AI tools like ChatGPT favor sites with clean, specific answers, and building those takes consistent work.
The setup that works for most spas is splitting the job. Keep social and in spa marketing with your team, and hand the website, content, technical SEO and Google profile optimization to people who do it every day. The most important thing is that the work actually happens every month. A busy season can wipe out a DIY plan quickly. Heights Digital offers a flat monthly plan with unlimited updates, so you can send new treatments, price changes and promos whenever they come up.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
