Most small businesses should not spend more than a few thousand dollars up front. What matters more is the ongoing cost of keeping it updated. Heights builds for $750 flat, then $399 a month, month to month.
Full answerAny of them can rank. Pick on who maintains it: Wix or Squarespace if you will update it yourself, WordPress if a developer will. Platform choice matters far less than content, speed and local signals.
Full answerOne page per service, one per main town you want calls from, plus home, about, contact and reviews. For most contractors and clinics that is roughly fifteen to thirty pages, each written to answer one search.
Full answerAim for the main content to appear in under two and a half seconds on a phone on cell data. Past about three seconds you lose a meaningful share of visitors before they ever see your phone number.
Full answerIn the first screen: what you do, where you do it, proof, and a tappable phone number. Below that, your services with links, real job photos, reviews, service area and a simple form. Nothing else is required.
Full answerNot until your service and town pages are done. After that, yes, because answer style articles are what AI search and Google pull from. Two useful posts a month beats weekly filler nobody reads.
Full answerWhoever controls the domain, hosting and logins, which should be you. Register the domain in your own name, keep admin access to hosting, the site and Google accounts, and get ownership of the files stated in writing.
Full answerFix it, unless it is slow, not mobile friendly, impossible to edit, or has no page per service. A redesign with the same thin content changes how it looks and nothing about how many calls it makes.
Full answerSend the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
