Track inquiries by source, then follow them to consults and retainers. Calls, form fills and Business Profile activity show whether visibility is growing. Consults booked and clients retained from search show whether it is paying off. Have intake ask every new client how they found you.
Family law inquiries come from many places: referrals from past clients, therapists and financial advisors, plus search, AI tools and directories. Many people also hear your name somewhere, then search for it. So start with tracking. Use call tracking on your website and a separate tracked number on your Business Profile. Record form fills and chat inquiries with their source. Then have intake ask each new prospect how they found you and note it. This simple habit often reveals sources you never expected.
Follow those inquiries through the funnel. How many were actually family law matters in your area, how many booked a consult, and how many retained? A rise in calls that does not turn into consults often points to the wrong page attracting the wrong searches, or an intake issue like slow callbacks. Consults rising from search while referrals stay steady is the clearest sign your marketing is working. Look at these numbers monthly, but judge trends over a full quarter, because family law inquiries can be seasonal.
Watch leading indicators too. Business Profile views and calls, Search Console impressions for your divorce and custody pages, and whether ChatGPT or Perplexity name your firm when asked about family lawyers in your city. These move before consults do, often within a few months. Ask your agency for one page each month that shows these numbers side by side. That is what we provide, and it makes conversations about budget much easier. It also shows you clearly when something stops working.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
