Ask who owns the website, how long the contract is, how they handle before and after photo consent, how they report bookings, and whether they understand AI search. A good agency answers clearly and does not lock you into a long term deal.
Many aesthetic marketing companies use their own platforms and long contracts. Ask whether you own the domain, site and content, and what happens if you leave. Ask how long the agreement runs and whether there are setup fees or cancellation fees. If you cannot get a straight answer, that tells you a lot. Also ask about setup fees, minimum ad spend requirements and whether you are required to use their booking or CRM system. Those extras can quietly lock you in even when the contract itself looks short.
Then get into the work. Ask how they build treatment pages, how they handle photo consent and compliance, and how they write about results without making promises. Ask how they track bookings and calls, not just website visits. And ask how they approach AI search, since more clients now start with ChatGPT or AI Overviews. Ask to see examples of treatment pages they have written for other aesthetic businesses. Good examples answer real client questions in plain language, and weak ones are stuffed with keywords and vague claims about glowing skin.
Finally, ask how often you will hear from them and what a typical monthly report includes. You should be able to see which treatments are bringing in bookings and where those clients came from. Heights Digital builds med spa websites for $750 flat and handles SEO, AI search, content and your Google Business Profile for $399 a month with no contract. You own everything. If you want to compare notes, call or text (210) 729-4008 and our team will walk you through how we work.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
