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What should monthly SEO for a plastic surgery practice include, and what is a fair price?

Monthly SEO for a plastic surgery practice should include procedure page content, gallery updates, Google Business Profile management, technical fixes, AI search work and clear reporting on consultation requests. Heights Digital charges $750 for a website build and $399 a month, with larger programs starting at $1,750 a month.

The longer answer

Plastic surgery is one of the more expensive niches to market, and pricing varies a lot from one agency to the next. The right question is not just what it costs but what you get each month. You should see new or improved procedure pages, gallery additions, updates to your Google profile, technical fixes, and a short report on calls, consultation requests and rankings for your key procedures. If an agency cannot show what changed last month, you are paying for very little.

A strong plan also handles the parts that are specific to this specialty. That includes careful compliance language with no guaranteed outcomes, consent on every photo, accurate board certification details, schema that describes your surgeons and procedures, and work to help your practice get named when someone asks ChatGPT or Google for the best surgeon for a specific procedure. Watch out for long contracts, fees for every small update, guaranteed rankings and anyone who wants to own your domain or Google profile.

Our pricing is simple: a $750 flat website build, then $399 a month for unlimited updates, monthly content, SEO and AI search work, and Google Business Profile management, month to month with no contract. That works well for solo surgeons and smaller practices. Practices in competitive metros, groups with several surgeons, or practices with many locations and large galleries usually need more content and hands on work, and those programs start at $1,750 a month. Get the monthly deliverables in writing, whoever you choose.

What to take from this

  • Judge plans by what changes on your site each month
  • Expect procedure pages, galleries, profile work and reporting
  • Compliance language and photo consent should be built in
  • Avoid long contracts and ranking guarantees
  • Heights is $750 build plus $399 a month, bigger programs from $1,750
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