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Home / Answers / Local SEO

Why is my business not showing up on Google Maps?

Usually one of four things: the profile is unverified or suspended, your categories are wrong, you are searching from outside your own service area, or stronger competitors are simply closer to the searcher.

The longer answer

Start by checking whether the profile is actually live. Search your exact business name in an incognito window. If nothing comes up, log into the Google Business Profile dashboard and look for a verification prompt or a suspension notice. Suspensions are common and usually tied to an address Google cannot confirm, a keyword stuffed business name, or a category that does not match what the website says. Fix the cause first, then file the reinstatement. Appealing without fixing anything gets you denied twice.

If the profile is live but you still cannot find yourself, you are probably testing wrong. Map results are personalized by where the searcher is standing. Searching from your kitchen two towns over will not show you what a customer in your target town sees. Use a tool that lets you check rankings from a specific point on a map, or ask a customer in that town what they see. Proximity is one of the strongest factors in local ranking and you cannot change it by posting more.

After that it is the boring work. Pick the single most accurate primary category, add secondary categories only for services you really perform, fill in every service with a real description, load current photos, and get reviews moving again. Then make sure your site has a real page for each service in each main town you want, not one page listing thirty cities. If you have no reviews in the last six months and three pages on the whole site, the map pack is not the problem.

What to take from this

  • Check for suspension or missing verification before anything else
  • Map results change with the searcher location, so test properly
  • Primary category is the single biggest profile lever
  • Proximity to the searcher is real and cannot be optimized away
  • Steady new reviews beat a one time review push
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