What should a monthly SEO plan for a medical practice include, and what is a fair price?

The longer answer

Pricing across the industry varies widely, so it helps to judge a plan by what is actually delivered rather than the number alone. At minimum, each month should produce something visible: new or improved pages about the services and conditions you treat, updates to your Google Business Profile, fixes to anything broken on the site, and a short report showing calls, form fills and rankings. If you cannot point to what changed on your site or profile last month, the plan is not doing much.

For a single location practice, a solid plan covers the fundamentals well rather than promising everything. That means accurate listings, clean on page SEO, schema markup that tells search engines about your providers and services, content written for real patient questions, and work to help your practice show up in AI answers from ChatGPT and Google. Watch out for long contracts, vague deliverables, fees for every small website change, and anyone who guarantees a number one ranking. Ownership matters too. Your practice should own its domain, website and Google profile.

Our pricing is simple: a $750 flat website build, then $399 a month for unlimited updates, monthly content, SEO and AI search work, and Google Business Profile management, month to month with no contract. That fits most independent practices. Groups with several locations, multiple specialties or heavy competition in a large metro usually need more content and more hands on work, and those programs start at $1,750 a month. Whatever you choose, ask any provider to show you exactly what you will get each month in writing.

What to take from this

• Judge a plan by visible monthly deliverables
• Content, profile work, technical fixes and reporting are the core
• Avoid long contracts and ranking guarantees
• Your practice should own its domain, site and profile
• Heights is $750 build plus $399 a month, bigger programs from $1,750