Ask at milestone moments, especially bracket removal or aligner completion, when families are happiest. Make it a quick text with a direct link, ask them to describe the experience in their own words, and reply without confirming any treatment details.
Orthodontic practices have a natural advantage. Families visit many times over months or years and build real relationships with the team. The best moment to ask is when the result is fresh, like debond day or the last set of aligners. Many practices already celebrate those days with photos, which makes a review request feel like part of the celebration rather than a chore. Parents are often the ones who write the review, so make sure the request reaches the right person and is easy to finish on a phone.
Keep the ask simple. A short text after the visit with a direct link to your Google review page works better than a printed card. Suggest they mention what the experience was like, how the team treated them or their child and anything that stood out. Detailed reviews help other families and give Google and AI tools specific language to match to searches. Mid treatment milestones can work too, like a smooth first adjustment or switching to the final aligners, as long as the ask stays relaxed and optional.
Respond to every review, briefly and without confirming that the person is a patient or mentioning treatment. Thank positive reviewers and invite anyone with concerns to call the office. Never offer gifts or discounts in exchange for reviews, since that breaks platform rules. Spread requests across the year rather than in bursts. A steady flow of new reviews looks natural and keeps your profile fresh for families comparing practices. Heights Digital sets up review requests and reply templates for orthodontic practices as part of our monthly plan.
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