Build a short question list first, written the way people actually talk. Who does emergency roof repair in Boerne. Best HVAC company near me for a heat pump. Do I need a lawyer after a car accident in San Antonio. Ten questions is plenty to start. Keep them in a spreadsheet with a column per tool and a row per question, and record both the businesses named and the pages cited underneath each answer.
Run them in a logged out or private window where you can, since these tools personalize based on history and location. Do each tool the same way every time so the results stay comparable month to month. The citations are the most useful part of the exercise. They tell you which directories, review sites and competitor pages the models trust in your category, which is a direct to do list of places to get listed and pages to beat.
Repeat monthly, not daily. These answers are generated, so they wobble from session to session, and checking constantly means reading noise as signal. There are paid tools that monitor AI visibility and track share of mentions for you. They are genuinely useful at scale, but for a single local business a spreadsheet and thirty focused minutes a month gets you most of the same insight for nothing.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
