A family law attorney can realistically handle reviews, Business Profile basics and supplying answers to common client questions. Where it breaks down is consistent writing, technical site work and tracking, which compete directly with hearings, mediations and client calls.
Family law marketing depends heavily on trust, and that is something only you can bring. You know which questions keep clients up at night, how you approach high conflict cases differently from cooperative ones, and what your consults are like. Writing those things down, keeping your Business Profile accurate, posting real photos of your office and team, and responding thoughtfully to reviews are realistic tasks for an attorney or staff member. Clients choosing a family lawyer are often reading carefully, and your real voice helps them feel safe reaching out. No agency can invent that for you.
The harder parts are steady output and technical upkeep. Divorce, custody, support, modification and enforcement each deserve their own thorough page, and they need updating as your practice evolves. City and county pages need real local detail. Site speed, structure, schema and broken links need someone watching them. Then there is call tracking and reporting. Most attorneys keep this going for a few months before a contested custody case takes every spare hour. Then the site quietly goes stale while competitors keep publishing.
A practical arrangement is that you provide the expertise and final approval, and someone else drafts, publishes, fixes and reports. That keeps the tone right, the content accurate, and the advertising compliant without taking your evenings. Heights Digital does this for $750 to build the site and $399 a month for ongoing content, SEO, AI search work and profile management, with nothing published without your review. Bigger programs with ads, video or social start at $1,750 a month. Whichever route you take, keep your own time focused on clients and protect your evenings where you can.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
