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Home / Answers / Local SEO

Local SEO questions, answered.

7 questions owners actually ask about local seo. Short answer first, full answer one click away.

How often should I post to my Google Business Profile?

Once a week is enough. Posts are a small ranking signal and a decent trust signal, so a weekly photo, offer or job update keeps the profile fresh without eating your week.

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Why is my business not showing up on Google Maps?

Usually one of four things: the profile is unverified or suspended, your categories are wrong, you are searching from outside your own service area, or stronger competitors are simply closer to the searcher.

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Does my service area business need a physical address on Google?

You need a real address to verify, but you can hide it. Google allows service area businesses to keep the address private and show service areas instead. What you cannot do is use a mailbox or a fake office.

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How many Google reviews do I need to compete?

Enough to beat the businesses already ranking in your town, which usually means matching or passing the lowest of the top three. Look them up, count theirs, and aim for that number with steady new reviews every month.

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Should I reply to every Google review?

Yes. Reply to all of them, and reply to negatives within a day. Replies are public proof of how you handle problems, they are visible to Google, and the response is read more carefully than the complaint itself.

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What categories should I pick for my Google Business Profile?

Pick the one primary category that matches your main money service exactly, then add secondary categories only for services you truly perform. Primary category is the strongest ranking lever on the whole profile, so do not guess at it.

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Can I rank in towns where I do not have an office?

In the map pack, rarely, because proximity to the searcher drives those results. In the regular organic results, yes. Build a real page per town, earn reviews that mention it, and you can win the non map listings.

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