Be clear about what a post is for. If the goal is ten thousand visitors to a generic what is tankless water heating article, that era is closing, because an AI answer handles that question outright. If the goal is to be the source that answer cites, and to own the specific questions your actual customers ask right before they buy, blogging is in good shape and arguably more valuable than it was.
The posts that still earn their keep are concrete. Costs in your market and what drives them up or down. Permit and code realities in your city or state. What a job looks like day by day. Honest comparisons between the options you actually install. Problems you see constantly and how a homeowner can tell which one they have. Those are hard to fake, which is exactly why models and customers both reward them.
Volume matters less than specificity and upkeep. A couple of genuinely useful pieces a month, kept current, beats weekly filler assembled from other people's articles. Link each one into the related service page so the authority lands where the money actually is. Heights Digital includes monthly content in the $399 package for that reason, because content with no service page behind it does not convert either.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
