Rank for the symptoms homeowners search, not just the service name. Pages about cracked brick, sticking doors and sloping floors, plus a strong Google Business Profile and a clear free inspection offer, bring in homeowners who call you directly instead of five companies at once.
Full answerThey can fill gaps, but they are rarely a good long term base. Shared leads go to several companies at once, which pushes a trust based sale into a price fight. Most foundation companies do better treating them as a supplement while building owned search traffic.
Full answerPublish clear, specific pages that answer the exact questions homeowners ask, and make sure your company details are consistent across the web. ChatGPT pulls from pages it can find and read, so plain explanations of symptoms, methods and warranties make you easy to cite.
Full answerSeparate pages for each repair type and pier system, symptom pages, clear warranty terms, your inspection process, service area pages, real project photos and an easy way to call. Homeowners compare bids, so the site that explains the most usually earns the most trust.
Full answerUsually both, with different jobs. Ads and Local Services Ads catch homeowners who need an inspection now, while SEO and AI search visibility build cheaper, steadier calls over time. Many companies lean on ads early and shift budget as organic calls grow.
Full answerAsk at the right moment, usually after sharing final elevation readings, and ask customers to mention what was fixed and how it went. Detailed reviews about honesty, cleanup and warranty do more for nervous homeowners than a pile of one line five star ratings.
Full answerThere is no single right number, but spend should be tied to cost per booked job, not cost per lead. A solid website and ongoing SEO can run a few hundred dollars a month, while ads and lead platforms scale with how many inspections your crews can handle.
Full answerLook for an agency that understands the repair methods well enough to write about them, reports on calls and booked jobs, lets you own your site and accounts, and does not lock you into a long contract. Ask to see what AI tools say about your company before and after.
Full answerSet up your Google Business Profile as a service area business, hide your address, list the cities you truly serve, and build one useful page per city that talks about local soil, housing stock and real jobs. Never use virtual offices or mailbox addresses, which Google suspends.
Full answerIn a big metro you compete with national franchises and lead gen sites in a tight map pack radius, so you need deep content, lots of reviews and neighborhood level pages. In a small town the map pack covers a wider area and a solid profile, a good site and steady reviews often get you to the top.
Full answerBefore you push into a new city, check search demand and competition there, build a real page for it, collect reviews from any jobs you already do there, and decide whether you will have a true staffed location or serve it from your current base. Only a real office gets its own Google profile.
Full answerAn owner can realistically handle the Google Business Profile, asking for reviews, posting job photos and answering questions. DIY usually breaks down on technical site work, writing enough strong service and city pages, tracking calls, and staying consistent once the busy season hits.
Full answerA fair price is one where you can see exactly what gets done each month and tie it to calls. At minimum it should cover profile management, new content, technical fixes, reporting and help with reviews. Heights Digital charges $750 for the build and $399 a month, with larger programs starting at $1,750 a month.
Full answerTrack inspection calls, form fills and booked inspections first, then sold jobs and revenue by source. Rankings and traffic are supporting signals. If calls from search and your Google profile are rising and turning into signed jobs, the marketing is working.
Full answerMake it easy for buyers, sellers and agents to find you when an inspection report flags the foundation. Build pages for pre listing and buyer evaluations, offer fast written reports, list turnaround times, and build relationships with local agents and home inspectors who send these jobs.
Full answerSend the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
