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What should a foundation repair website include to win more jobs?

Separate pages for each repair type and pier system, symptom pages, clear warranty terms, your inspection process, service area pages, real project photos and an easy way to call. Homeowners compare bids, so the site that explains the most usually earns the most trust.

The longer answer

Start with the services. Slab repair, pier and beam leveling, the specific pier systems you install, crawlspace repair and drainage work each deserve their own page. Explain when each method is the right fit, what the crew does on site, how long it usually takes and what the yard looks like afterward. Homeowners worry about disruption almost as much as cost. Add simple diagrams or photos of each method in progress. A homeowner who can picture the work is far more comfortable signing a large contract with your company.

Next, the trust pages. Spell out your warranty in plain words, including whether it transfers to a new owner, because that matters when people sell. Explain whether an engineer is involved, how you handle permits and how you document before and after elevation readings. Show real job photos with your trucks and crews. Stock images of cracked walls do nothing for credibility. Mention whether you provide documentation buyers and lenders ask for during a sale. Real estate agents look for that detail and often send repeat referrals to companies that make closings easier.

Finally, make action easy. A click to call button on mobile, a short inspection request form, clear service areas and a page for real estate agents and sellers working against a deadline. Keep the site fast, since most homeowners will look at it on a phone while staring at the crack. An FAQ page that answers questions about timing, noise, landscaping and payment also helps, since those are the worries that stall a decision after the inspection. Heights Digital builds sites like this for $750 flat.

What to take from this

  • One page per repair type and pier system
  • Plain warranty terms, including transferability
  • Engineer, permit and elevation reading details
  • Real crew and job photos, not stock images
  • Fast mobile site with click to call
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