Pages for braces, aligners, early treatment and adult care, a consultation page, a payment page, doctor bios with credentials, real team and office photos, location details and easy booking. It should answer what parents and adults ask before they call.
Start with treatment pages. Braces, clear aligners, early treatment and adult orthodontics each deserve their own page. Explain who the option is for, how it works, the general commitment involved and how you decide what fits. Keep clinical language simple and have a doctor review anything technical. Families should finish each page knowing what to ask at the consult. Add a short section on what to expect at each stage, from records to adjustments to retainers, so families understand the full commitment before the consult.
Next, the decision pages. A consultation page that walks through the first visit. A payment page that explains in house plans, down payments, insurance benefits and HSA or FSA use. A doctor page with education, specialty credentials and a little personality. Real photos of your team and office matter more in orthodontics than most fields, because families will be visiting for months or years. Add a page for current patients too, covering emergencies like loose brackets, appointment changes and retainer care. It reduces phone calls and shows families you are organized.
Finally, make it practical. Clear location pages if you have more than one office, accurate hours, online scheduling or a short request form and a tappable phone number. Keep the site fast and accessible on mobile. Include an easy way for general dentists to refer patients, like a short referral form, since many consults still start with a recommendation from the family dentist. Heights Digital builds orthodontic sites like this for $750 flat. Call or text our team at (210) 729-4008.
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