Use before and after photos only with written patient consent, show them unedited in consistent lighting and angles, organize them by treatment, and avoid captions that promise the same result for everyone. Photos build trust when they look honest.
Consent comes first. Get written permission that covers where the photos will appear, such as your website, social media and ads, and keep it on file. Remove identifying details when you can and honor any request to take a photo down. That protects your clients and your license holders. Make consent part of your standard intake process instead of an afterthought. When the form is routine, more clients agree, and your team never has to scramble to find permission later. Store the forms where your whole team can verify them before anything gets posted.
Then focus on honesty. Take photos in the same lighting, angle and distance before and after. Do not use filters or retouching that change the outcome. Label each set with the treatment and a general timeframe. Clients are good at spotting edited images, and anything that looks too perfect hurts your credibility. Show a range of results, not just the most dramatic ones. Clients relate to cases that look like them, and a realistic gallery sets better expectations, which leads to happier clients and fewer complaints.
On your website, put galleries on the matching treatment pages instead of one giant gallery. A lip filler page with lip filler results is more useful to visitors and easier for search engines to understand. Add a short note that results vary and that a consultation determines the right plan for each person. Use descriptive file names and alt text so search engines understand the images. Keep galleries updated, because old photos from devices you no longer use can confuse clients and make the spa look less current.
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