Choose an agency that understands patient privacy, reports on new patients rather than just traffic, lets you own your website and accounts, and does not require a long contract. Ask what AI tools say about your practice today and how they would improve it.
Dental marketing is crowded with agencies offering templated sites and bundled packages. Templates are not always bad, but they often produce near identical content across many practices, which does little for rankings or AI citations. Ask to see how they would write about your services and your team. The content should sound like your practice, not every practice. Ask how many other practices in your area they work with. An agency serving several competitors nearby may struggle to help each one stand out in the same searches.
Ask about privacy. A dental agency should understand why patient data stays out of analytics and ad platforms, how to handle review responses, and when consent is needed for photos and testimonials. If they shrug at those questions, that is a warning sign. Also confirm you will own your domain, website and Google Business Profile, and that leaving will not cost you your site. Ask what tools they will connect to your website and whether any of them could capture patient information. A thoughtful agency will have a clear answer.
Finally, look at reporting and terms. Good reports connect activity to new patient calls and bookings, not just rankings. Long contracts protect the agency more than the practice. Ask how often you will meet, who your contact will be and how quickly changes get made. Those practical details shape the relationship more than any sales pitch. Heights Digital works month to month at $399 after a $750 build and starts with a free audit, including a check of what ChatGPT and Gemini say about your practice. Call or text (210) 729-4008.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
