Before a med spa opens a second location, it should create a verified Google Business Profile for the new address, a dedicated location page with providers and treatments, consistent directory listings, and a plan for booking and reviews. Starting early gives the new spa visibility from opening week.
Start with the Google Business Profile for the new address. Google may ask for video verification showing signage, the treatment space and the business inside, so begin once the build out is far enough along to be recognizable. Use a local phone number for that location, set accurate hours, and choose categories that match what you actually offer there. If the second spa offers a different menu, like no laser or a new body contouring device, reflect that in the profile and on the website.
On the website, add a location page for the new spa with the address, parking, hours, the injectors and providers who work there, the treatments available at that site, and a direct booking link that goes to the right calendar. Update your booking software so clients cannot accidentally book at the wrong location. Update Apple Maps, Bing, Yelp and any other listings you rely on. If you run memberships, explain whether they work at both locations, since that question comes up immediately.
The new location starts with no reviews, so plan for that. Invite existing clients who live closer to the new spa, run a soft opening event, and send review requests after every appointment from the first week. Some short term paid social or search ads can fill the gap while organic rankings build. Keep before and after photos tied to the provider and location where they were done, with consent on file. Our team at Heights Digital handles second location setups as part of the monthly plan so your team can focus on staffing and opening.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
