A fair package includes monthly offense and county content, Business Profile management, technical upkeep, review support, AI search work and a report showing calls and retained clients by source. Heights Digital charges $750 to build and $399 a month, with bigger programs from $1,750 a month.
Criminal defense marketing quotes vary a lot, so compare what each one actually produces. Every month you should see new or improved pages for the offenses and counties you handle, reviewed by you for accuracy and compliance. Your Business Profile should stay current with accurate hours, including after hours availability if you offer it. Technical issues should be fixed as they come up, and pages should be structured so ChatGPT and Google AI Overviews can lift clear answers from them.
Reporting should be simple and tied to business results: calls, form fills and chats by source, ideally with how many became paying clients. Be careful with plans that cannot show their work, promise rankings or results, or rely mostly on buying links. Large setup fees and long contracts are a sign the agency is counting on lock in rather than performance. You should own the site, domain, content and profile. Confirm all of that before signing, and ask for access to every account from the start.
Our pricing is public. Heights Digital charges $750 to build the site and $399 a month, month to month, for unlimited updates, monthly content, SEO, GEO and AEO, and Business Profile management. That works well for solo and small defense firms, especially outside the most crowded metros. Firms competing in big cities, running Google Ads, or with several offices usually need more, and those programs start at $1,750 a month and are quoted per firm. Either way, ask for specifics in writing.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
