A personal injury lawyer can handle reviews, profile basics and answering common client questions. But PI is so competitive that the technical work, steady content and tracking usually need dedicated help. The deciding factor is whether you can publish quality content every month while carrying a caseload.
Some pieces of personal injury marketing really are best done by the attorney. You know what injured people worry about in the first call: medical bills, insurance adjusters, lost wages, and whether they can afford a lawyer at all. Writing down those questions and your honest answers is the raw material for great content. Asking happy clients for reviews, keeping your Business Profile hours and photos current, and responding to reviews professionally are also realistic to do in house. None of this needs technical skill.
The problem is that personal injury is one of the most competitive categories in local search. Ranking takes thorough case type pages, location pages with real local detail, clean site structure, fast load times, schema markup, and a steady flow of new content. It also takes call tracking so you know which pages produce signed cases. Most attorneys can do some of this for a few months, and then a trial schedule takes over and the work stops. In PI, competitors do not stop.
The split that tends to work: you provide expertise, review and final approval, and someone else handles writing, publishing, technical fixes and reporting. That also keeps a lawyer reviewing anything that touches advertising rules. If you are a smaller firm in a less crowded market, our $750 build and $399 monthly plan may cover it. In big metros, firms usually need ads and more content, which is where our programs starting at $1,750 a month come in. Either way, the attorney stays in control of the message.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
