What is a fair monthly price for orthodontic SEO, and what should be included?

The longer answer

Orthodontic marketing packages vary widely, and many bundle social media, print and ads together so it is hard to see what SEO alone costs. Ask what will be done each month. A fair SEO plan should include Google Business Profile management, new or improved pages for treatments and payment options, technical site upkeep, help with reviews, AI search optimization, and a report on calls, form fills and booked consultations. A rankings report is not enough on its own. Ask for sample reports before signing.

Red flags include long contracts, a website you do not own, templated content shared with other practices, and promises of a set number of new starts. Make sure the vendor understands patient privacy for forms and call tracking. Bigger budgets can make sense for multi office practices, crowded metros or practices running significant paid search for Invisalign and braces. A single office practice in a suburb or small town usually does not need that level of spend to grow. Pay for what fits your size.

The standard Heights Digital plan is a $750 flat website build, then $399 a month with no contract. It includes unlimited updates, monthly content, SEO, AI search work and Google Business Profile management. For practices with several offices or heavy ad needs, larger programs start at $1,750 a month. You keep your site and content either way. Without a contract, we have to earn your business every month with work you can see. For most single office practices, the standard plan covers the profile, treatment content and technical work needed to grow consultation requests steadily, and you can step up later if you add offices.

What to take from this

• Ask what SEO work happens each month specifically
• Reports should show calls, forms and booked consults
• Avoid long contracts and sites you do not own
• Be wary of promised numbers of new starts
• Heights is $750 build plus $399 a month, no contract