A defense attorney can handle profile upkeep, review replies and supplying the answers clients need. Where DIY breaks down is steady publishing across many offense and county pages, technical upkeep and call tracking. Court schedules make consistency hard, and consistency is what ranking takes.
Some of the most valuable criminal defense marketing comes straight from the attorney. You know what families ask at two in the morning, what people misunderstand about bond, and what clients wish they had known before talking to police. Writing those questions and answers down, keeping your Business Profile accurate with real photos and correct hours, and replying to reviews without revealing case details are realistic in house tasks. Those answers are the foundation of content that ranks and gets quoted by AI tools.
Where it falls apart is scale and consistency. A strong defense site needs separate pages for DWI, drug charges, assault, theft, juvenile matters, expunction and more, plus pages for each county you cover. Those pages need maintenance as laws and local procedures change. Site speed, mobile layout, structured data and call tracking all need attention too. Most attorneys keep up for a month or two, then a trial calendar takes over and publishing stops. Meanwhile, competitors keep adding pages every month.
The arrangement that tends to work is attorney expertise and approval on top, with someone else handling drafting, publishing, technical work and reporting. That keeps the content accurate and compliant with advertising rules without eating evenings. Our flat plan is $750 for the build and $399 a month for ongoing content, SEO, AI search work and profile management. Firms in crowded metros that also need ads usually need a bigger program, starting at $1,750 a month. Start by protecting your time.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
