Whatever you spend, you should get new case type and location content every month, Business Profile management, technical upkeep, review support, AI search work, and a report showing calls, forms and signed cases by source. If you cannot see the work, the price does not matter.
Personal injury marketing budgets range from a few hundred dollars a month to amounts that rival a small firm's payroll. The size of the number tells you less than what it buys. A solid monthly plan should add or improve pages each month, such as specific accident types, injury types and nearby cities, written in plain language and reviewed by an attorney. It should keep your Google Business Profile active, fix technical issues, and structure content so ChatGPT and Google AI Overviews can lift clean answers from it.
It should also show you results in terms you care about. That means tracked calls, form fills and chat inquiries by source, and ideally a link to how many became signed cases. Be cautious of plans that are mostly link buying, packages that promise first page rankings, or fees that mostly pay for layers of account managers. Long contracts with steep cancellation terms are another warning sign. You should own your site, content and profile outright. If an agency resists sharing logins or data, treat that as an answer.
Here is how Heights Digital prices it, so you have a real reference point. We charge $750 to build the site and $399 a month for unlimited updates, monthly content, SEO, GEO and AEO, and Business Profile management, month to month. That suits smaller injury firms and firms in mid sized markets. Firms competing in big metros, running Google Ads or Local Services Ads, or with several offices usually need more, and those programs start at $1,750 a month and are quoted per firm.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
