Plumbers should confirm the primary category is Plumber, list every service, set accurate regular, after hours and holiday hours, define a realistic service area, add real job and truck photos, post updates often and ask for reviews after every job. All details should match the website.
Start with the basics that are often wrong. Your primary category should be Plumber, with secondary categories like Water Heater Installation Service or Drainage Service added only if you actually do that work. Fill the services list with every job type you handle. Write a business description that mentions your main services and the areas you cover in normal language, not a string of keywords. Keyword stuffing your business name breaks Google's guidelines and can get the profile suspended. Use your real business name only.
Hours are critical. If you take emergency calls at night or on weekends, your profile needs to show it. Update holiday hours before each holiday, since Google may flag your hours as uncertain otherwise. Set a service area that matches where your trucks actually go rather than an oversized region that dilutes relevance. If you serve a wide region, focus the service area on the towns where you most want work and can reliably respond quickly. Your website city pages should line up with the same list of towns.
Keep it active. Add photos of real jobs, your techs and your vans every month. Post short updates about seasonal issues like freeze prep or water heater flushing. Answer questions in the Q and A section. Most important, ask every customer for a review with a direct link and reply to every one. Make sure your name, address and phone match your website exactly. Check the profile monthly for edits suggested by Google or the public. Owners can approve or reject those edits quickly.
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