Watch calls, form fills and estimate requests from search, then how many become booked jobs and what they are worth. Google profile insights and Search Console explain the trend. If booked jobs from organic search grow over three to six months, your marketing is working.
Electricians often get reports full of rankings and impressions, but the phone is what matters. Start with call tracking on your website and Google Business Profile so you can tell which calls came from search and whether they were real customers. Count form fills and estimate requests. Then connect them to your job management software so you see how many became booked jobs, and which types: service calls, panel upgrades, EV chargers, generators or commercial work. Bigger ticket jobs from search are a strong sign things are working.
Supporting data explains the why. Google Business Profile insights show calls, direction requests and website clicks. Search Console shows which searches bring people in, like panel upgrade plus your city or EV charger installer near me. Compare months to the same months last year where you can, since storm season, holidays and new construction cycles shift demand. Separate organic results from Local Services Ads and paid ads so you know which channel is carrying the load, and what each booked job really costs you.
A few habits keep the data honest. Ask every new caller how they found you. Tag every job by lead source. Compare average ticket size and close rates by channel, since homeowners who read your service pages often arrive ready for bigger work. If booked jobs from search are climbing, keep going. If rankings improve but calls stay flat, look at the website, how the phone is answered, or how fast estimates go out. Heights Digital sets up call tracking and plain monthly reports built around these numbers.
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