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Home / Answers / Family Law / Answer

What should a family law firm expect to pay for monthly SEO, and what should it include?

Pricing varies widely, so judge it by what is included: monthly content on your practice areas, Business Profile management, technical upkeep, review support, AI search work and clear reporting. Heights Digital charges $750 for the build and $399 a month, with larger programs starting at $1,750 a month.

The longer answer

Family law firms get quoted wildly different numbers for SEO, and the quote rarely explains what is behind it. A fair plan should produce new or improved pages each month on topics like custody, modifications, support and specific divorce situations, written with the right tone and reviewed by you. It should keep your Google Business Profile current, fix technical issues as they come up, help you collect reviews in a privacy conscious way, and structure your pages so AI tools can quote them accurately.

You should also get a simple monthly report: calls, form fills, Business Profile activity, and ideally how many consults came from search. Be wary of packages that cannot show what was done, promise rankings, or lock you into long contracts with large setup fees. You should own your site, domain, content and profile. If leaving the agency would mean losing your website, that is a problem regardless of price. Ask for logins to every account on day one, and confirm the domain is registered in your name.

Our pricing is published so you have a real benchmark. Heights Digital charges $750 to build the site and $399 a month, month to month, for unlimited updates, monthly content, SEO, GEO and AEO, and Business Profile management. That fits most solo and small family law practices. Firms in highly competitive metros, with several offices, or that want Google Ads, video and social media usually need more, and those programs start at $1,750 a month, quoted for the specific firm.

What to take from this

  • Judge price by what gets done each month
  • Content should match family law's tone and be attorney reviewed
  • Expect plain reporting on calls, forms and consults
  • Avoid ranking promises, big setup fees and long lock-ins
  • You should own the site, domain, content and profile
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