The name comes from a shift in how people search. Instead of typing hvac repair boerne and scanning ten links, they ask why is my heat pump blowing cold air and expect one answer. Answer engine optimization is about being the source that answer comes from. That means building pages around real questions, answering each one in the first sentence, and keeping every important fact in plain crawlable text rather than in design elements.
The work itself is concrete. Headings phrased as the questions customers actually ask. A short, direct answer under each heading, then the detail behind it. FAQ sections covering pricing, timelines, warranties, service areas and what to expect on the day. Schema markup so machines can parse your business, services, locations and questions without guessing. Clean internal links. And no critical answers buried in a slider, an image, or a video with no transcript.
You will hear AEO, GEO and AI SEO used almost interchangeably, and the boundaries between them are marketing more than substance. What matters is that the underlying habits overlap heavily with good SEO and with writing that respects a customer's time. If a vendor presents AEO as a brand new discipline that requires throwing out your SEO, be skeptical. Heights Digital positions itself as an SEO, GEO and AEO agency precisely because the three belong together.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
