A criminal defense firm should avoid guarantees of dismissal or acquittal, misleading claims and restricted superlatives, include required disclaimers, protect client confidentiality in reviews and testimonials, and follow its state bar's rules on soliciting people who were recently arrested.
Every state regulates lawyer advertising, and those rules cover websites, Google Business Profiles, ads and social media. Common themes include no false or misleading statements, no guarantees of results, limits on claiming specialization unless certified, and care with testimonials and past results. Because the details differ by state, your own bar's rules and ethics guidance are the final word. Review your site and profiles at least once a year, since rules and interpretations change. Older pages written before a rule change are a common source of problems.
Defense work adds specific risks. Many states have rules about contacting people who were recently arrested or charged, especially by direct mail or other targeted outreach, including waiting periods and labeling requirements. Language like we get cases dismissed or guaranteed not guilty can create problems. Reviews should be requested without incentives, and replies should never confirm that someone was a client. Check any vendor that markets on your behalf, since its outreach can reflect on your firm. Vet those vendors carefully.
Write to inform, not to promise outcomes. When in doubt, leave a claim out. Compliance and good marketing tend to point the same way. Clear, accurate content about how processes generally work builds trust with readers and is what AI tools prefer to cite. Our team writes defense content with these rules in mind and sends every page to your firm for review, since the firm is responsible for what it publishes. Questions can go to our team at (210) 729-4008.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
