Ask who owns the website and accounts, how they will report on consultations and signed jobs, whether they understand the remodeling sales cycle, and what the contract terms are. Avoid agencies that rent you a site or lock you into a long agreement.
Ownership comes first. You should own your domain, your website files or platform account, your Google Business Profile and your analytics. Some agencies build on proprietary systems or hold your accounts, so leaving means starting over. Ask directly what happens to your site and content if you cancel, and get the answer in writing. Also ask who controls your photos and written content. Those project stories are valuable assets, and you should be able to keep them no matter who manages your marketing.
Next, ask how they measure success. Rankings and traffic are useful, but remodelers get paid on signed projects. A good agency will track calls and form submissions, help you tag where leads came from, and understand that remodeling buyers plan far ahead. Ask them how they would write about your process or a recent project. If their answer is vague, expect vague content. Ask how they would handle your slow season and your busy season. A good agency adjusts focus when your schedule is full instead of pushing for more leads you cannot take.
Finally, look at terms and scope. Twelve month contracts are common in this industry, but they mostly protect the agency. Ask for a sample report and a clear list of what is included each month, so you can compare agencies on the same terms rather than on vague promises. Heights Digital works month to month at $399 after a $750 build, covering updates, content, SEO, AI search work and Google Business Profile. We start with a free audit showing your current rankings and what AI tools say about you. Call or text (210) 729-4008.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
