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What does a criminal defense website need to turn visitors into clients?

A criminal defense website needs fast mobile loading, a tap to call number and text option, clear after hours contact details, a page for each charge type, county pages, real attorney bios, plain explanations of next steps and the disclaimers your state bar expects.

The longer answer

Most defense visitors arrive on a phone and under stress, sometimes searching for a loved one who is still in custody. The top of every page should show how to reach the firm right now, by call, text or short form, and whether someone is available after hours. If you offer Spanish language consultations, say so clearly. Slow pages and long forms send people back to the search results. Test it on an older phone to see what visitors see.

Then show you handle their situation. Separate pages for DWI, drug charges, assault, theft, juvenile matters, probation violations and expunctions help visitors find their issue fast. County pages show where you practice. Each page should explain the general process in plain language and point to the attorneys who handle that work, with bar admissions and experience listed in their bios. Explain what happens at a first meeting and what to bring, which calms nerves and makes the call feel easier.

Keep it calm. Write in a calm, direct voice that respects the reader, since many visitors are frightened and want clear facts, not hype. Finally, keep it compliant and calm. Avoid promises of dismissal, superlatives like best and anything that reads like solicitation. Include disclaimers that the site is not legal advice and that results are not guaranteed. Our team builds defense sites with these pieces for a $750 flat fee and keeps them updated for $399 a month with no contract.

What to take from this

  • Show how to reach the firm right now on every page
  • Make after hours and Spanish options easy to find
  • Build separate pages for charges and counties
  • Explain next steps in plain language
  • Avoid dismissal promises and include disclaimers
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