If you offer one, yes, and explain exactly what it includes. A free consult lowers the barrier for families comparing practices. The details matter more than the word free, so describe the exam, records, treatment plan and payment discussion in plain terms.
Free consultations are common in orthodontics, so simply saying free is not much of a differentiator. What helps is telling families what they actually get. Does the visit include an exam and digital scans or X rays? Will they meet the doctor? Do they leave with a treatment plan and payment options in hand? The more specific you are, the more a consult feels worth the trip. Be clear about how long the visit takes and whether a parent needs to attend, since busy families plan around school and work schedules.
Put that information on a dedicated consultation page, link it from every treatment page and include it in your Google Business Profile. When parents ask AI tools for an orthodontist with a free consultation nearby, a clear statement on your site and profile makes your practice easy to match. Vague offers buried in a footer do not get picked up. Keep the offer wording identical everywhere it appears, so search engines and AI tools see the same message and treat it as a confirmed fact about your practice.
Be honest about anything that is not included, like additional records if needed later, so there are no surprises. Train the front desk to describe the consult the same way the website does. If you run ads, send them to the consultation page rather than the home page. Track how many consults turn into starts and which pages those families saw first. That tells you whether the offer, the page or the follow up needs work. Our team writes and optimizes these pages for orthodontic practices as part of ongoing work.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
