When another site links to you with the words metal roof repair, that is a signal about the destination page's topic. The same applies to your own internal links, where you have complete control. Good anchor text is descriptive and natural: it reads like part of the sentence and tells you where you are going. Weak anchor text is click here or read more, which tells a screen reader user and a crawler nothing. Over optimized anchor text, meaning the same exact commercial phrase repeated across many external links, looks manipulative and has been a spam signal for years.
The practical win is internal. Most service sites link between pages with vague wording or with the full URL. Changing those to plain descriptive phrases helps crawlers connect your pages and helps visitors move toward booking. On a blog post about why a furnace keeps shutting off, link to your repair page with the words furnace repair in San Antonio rather than learn more. Vary the wording naturally across the site instead of pasting one phrase everywhere, and never worry about anchor text at the cost of readability.
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