Most orthodontists in Durham have a website that looks fine and ranks for nothing. We fix the second part.
Parents and adults compare braces and clear aligners for weeks, weighing free consults, payment plans and reviews. A dentist referral, a child's checkup at seven or a wedding date turns ongoing research into a consult booking.
Durham adds its own pressure. The area deals with storm remnants and ice, runs both heating and cooling seasons matter, and the housing picture is older mill-era housing stock mixed with heavy redevelopment. For a orthodontic practice that changes which searches matter and when they spike.
Locally, the university, medicine and biotech anchor the economy, which shapes who is searching and what they can spend. We build the page set around that rather than around a generic keyword list.
Most sites in this trade have one services page trying to rank for everything. It does not work. Each thing you sell needs its own page, written properly, linked properly.
For orthodontists that usually means pages covering braces for kids and teens, Invisalign and clear aligners, adult orthodontics, early treatment, free consultation, payment plans and insurance, plus a real page for Durham and the surrounding areas you actually serve.
Then it is the unglamorous part: schema that matches the page, clean URLs, fast loading on a phone, and internal links that tell Google which pages matter.
When somebody asks ChatGPT or Gemini for a orthodontic practice in Durham, the model writes a short answer and cites a few sources. If you are not one of them you are not in the conversation at all.
That is GEO and AEO work. Entity consistency so every source agrees on who and where you are, content structured so an engine can lift a clean answer, and presence on the places models already trust for Durham businesses.
We track what the major engines currently say about your business and about queries like orthodontist free consultation near me, invisalign vs braces for teenager, how much are braces in [city], then work the gap.
The hardest part of this market right now: orthodontists lose adult aligner patients to general dentists and mail order brands, and parents to the group with the biggest ad budget. A website alone does not fix that. Consistent visibility does.
That means the Google Business Profile gets tended, not set up once. Reviews get responded to. New content goes out monthly. The site gets changed when the business changes.
All of that is inside the $399 a month. There is no separate local SEO package or AI search add on.
If yours is not here, ask it on the call. You will get a straight answer.
(210) 729-4008Usually yes, and most of our work is rebuilds. We keep whatever is already ranking, fix the structure underneath it, and redirect anything we retire so you do not lose ground in the index.
Technical fixes and indexing can move in weeks. Local pack movement often follows within a couple of months. Competitive organic rankings in a market like Durham take longer, and anybody promising you a date is guessing.
No. Heights Digital is based in San Antonio and works with clients nationwide. The search work is remote, so where you are does not change what we can do. We just build the page set around Durham and the areas you actually serve.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
