The report splits your URLs into indexed and not indexed, then groups the exclusions by cause. Common reasons include excluded by noindex tag, alternate page with proper canonical tag, duplicate without user selected canonical, crawled but currently not indexed, discovered but not indexed, soft 404, blocked by robots.txt and server error. Some of those are intentional and healthy. Others point at real problems. Being indexed is a prerequisite for ranking, so this report answers the question that comes before every other SEO question: does Google even have this page.
Check it monthly and read the reasons rather than the totals. Crawled but currently not indexed usually means Google saw the page and judged it not worth storing, which is a content quality message, common on thin city pages. Excluded by noindex on a page you want ranking is a configuration accident worth catching fast, since a staging setting carried into production can quietly deindex a whole site. For a clinic that just launched a new booking page, this report tells you in a day whether it made it in.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
