How much content does your business really need? Pick your platforms and goal to get posts per week, monthly totals, shoot time and a sample weekly mix.
The planner gives you three things: how often to post on each platform, how many total pieces that adds up to each month, and how much time behind the camera it takes to make it all. The posting frequencies are practical ranges our team uses with small businesses, not the maximum each platform can handle. Consistency beats volume every time. Posting four times a week for a year will do more than posting daily for three weeks and then going quiet.
You do not need a brand new video for every platform. One good short video can run as an Instagram Reel, a TikTok, a YouTube Short and a Facebook Reel, with small changes to the caption and on-screen text. That is why the "unique short videos" number is based on your busiest video platform, plus a little extra for platform-specific content, rather than the total of every post.
LinkedIn and Google Business Profile usually reuse clips and photos from the same shoot. A Google Business Profile post can be a photo from a recent job with a short update. A LinkedIn post can be a clip of the owner answering a common question.
A well planned 2–4 hour content shoot at your business typically produces 12–30 short videos, depending on how much is talking to camera versus action footage, and how prepared everyone is. The planner uses that range to estimate monthly shoot hours. The key word is planned: walking in with a shot list of hooks, questions and scenes is what makes one afternoon fill a month of posts.
Shooting is only part of the work. Every video also needs editing, captions, thumbnails, posting and someone replying to comments. As a rough guide, editing and posting usually take at least as long as the shoot itself.
The weekly mix spreads your posts across the week and rotates through content types that work for local businesses:
Treat it as a template, not a rule. If tips get the most saves and shares, make more tips.
Start with "grow steadily" unless you already have a system in place. "Stay visible" works for businesses that mainly need to look active when a referral checks them out. "Go all in" makes sense when social media is a primary lead source or you are launching something new, but it takes real capacity to keep up.
If the hours look like more than you can give, that is normal. It is exactly the work our team does through done-for-you social media management and on-site video production in San Antonio, Austin and Central Texas.
A practical range for most small businesses is 3–7 posts a week on Instagram and TikTok, 3–5 on Facebook, 2–5 YouTube Shorts, 1–3 LinkedIn posts and 1–2 Google Business Profile posts. Pick a pace you can keep up every week.
Usually, yes. Short vertical videos can run on Instagram, TikTok, YouTube Shorts and Facebook. Adjust the caption, hashtags and on-screen text for each, and avoid posting videos with another app's watermark.
A well planned 2–4 hour shoot typically produces 12–30 short videos, plus photos. The difference comes down to preparation, how many people are on camera and how much variety the location offers.
No. Content can feature your team, your work, your customers or voiceover over footage of the job. Owner videos do build trust quickly, so a few short ones each month help, but they are not required.
Our team shoots, edits, posts and replies so you do not have to. Book a free strategy call to talk through your plan.