AEO focuses on question and answer formatting rather than keyword density. You identify the real questions buyers ask, give each one a clear heading, and answer it in the first sentence underneath in language a person would actually use. Supporting structure helps: FAQ sections, short definition paragraphs, lists where a list is honest, and schema markup that labels what the page contains. The term overlaps heavily with generative engine optimization and plenty of people use the two interchangeably. The practical difference is emphasis. AEO leans toward direct question answering, GEO leans toward being cited in longer generated responses.
For a clinic or a law firm, most early search traffic is questions, not ready buyers. Someone types how long does a crown take or can I still file after two years. If your page answers that in one clean sentence, it can be pulled into a featured snippet, a voice result or an AI summary with your name attached. That is cheap visibility you do not have to pay for. Build a page per real question, keep each answer tight and factual, and link it to the service page that handles the work.
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