Remodeling clicks are among the most expensive in home services, and management typically adds ten to twenty percent of spend or a flat monthly fee. Heights quotes ads separately from the $750 build and $399 a month plan.
Remodeling is an expensive place to buy clicks and a slow place to see returns, and both facts should shape your budget. Kitchen and bath searches carry high click costs because a single job is worth five figures, so everyone bids aggressively. Management fees follow the usual market pattern, ten to twenty percent of spend or a flat few hundred to a couple thousand a month. The harder number is spend. Thin budgets in remodeling produce a handful of clicks a week, which is not enough to learn anything or to fill a pipeline.
Legitimate cost in a remodeling account goes to qualification. The clicks are expensive, so the job is filtering before the click. That means tight keyword lists that skip DIY and material shopping searches, negative keywords for repair and handyman work if you only do full remodels, landing pages with real project photos and honest price ranges, and forms that ask about scope, timeline and budget. Price range language on the landing page is the single most effective filter available, because it turns away people who were never going to hire you.
What is margin: broad match campaigns left running wide, display network additions that spend your money on nothing, lead forms that collect names with no project detail, and reporting measured in form fills rather than qualified consultations. Also watch for agencies that bid on remodeling cost style searches with a landing page that hides pricing entirely. You pay premium prices for a visitor asking about cost, then refuse to answer, and they leave. That is a strategy problem that no bid adjustment fixes.
At any level you should own the ad account and the call tracking, have conversion tracking that counts qualified inquiries rather than clicks, run service specific landing pages for kitchens, baths and additions separately, and keep a growing negative keyword list. A real program adds call recording review to see who is actually calling, budget pacing around your capacity, and tracking that follows an inquiry through to a signed contract. Remodeling sales cycles run months, so attribution has to look back further than last click.
To judge a quote, ask what a kitchen remodel click costs in your market, what minimum spend they recommend and why, and how they will filter unqualified inquiries. Ask to see a landing page they built for a remodeler. Ask whether they track inquiries to signed jobs. Heights builds sites for $750 and runs them for $399 a month including content, SEO for Google and AI search and profile work, with paid ads management quoted separately on top of spend.
| What you are buying | What it usually runs |
|---|---|
| Remodeling click costs | Among the highest in home services |
| Percentage of spend management | Usually ten to twenty percent of spend |
| Flat fee management | Several hundred to a couple thousand a month |
| Typical remodeler test budget | Two to ten thousand a month |
| Heights Digital | Site at $750 and $399 a month, ads quoted separately |
If yours is not here, ask it on the call. You will get a straight answer.
(210) 729-4008Because the job is worth so much. When one kitchen is worth tens of thousands, contractors can afford to pay a lot for a click and still profit, so bidding drives costs up for everyone. That is also why qualification matters more here than in any other trade. Expensive clicks punish vague targeting fast.
Yes, as honest ranges with what moves them. You are paying premium prices for visitors who are researching cost, and refusing to answer sends them to a competitor who will. A range plus an explanation of what drives it up or down filters out unqualified inquiries and starts the real conversation earlier.
Send the site over. We will tell you what is broken, what you could rank for, and whether AI search knows you exist. No charge and no pitch deck.
