What Pages Should a Small Business Website Have? The Checklist That Ranks and Converts

Most small business sites have five pages: Home, About, Services, Gallery, Contact. That structure ranks for almost nothing. Here's the page structure that gets found and gets calls.

1. Home

Who you are, what you do, where, and one clear call to action. Reviews, photos of your real team, and click-to-call above the fold.

2. One page per service

This is the big one. "Water heater repair," "drain cleaning" and "repiping" each need their own page to rank. Each page: what it is, who it's for, process, price ranges, FAQs, reviews.

3. Service-area pages

A page for each city or area you serve, with real local detail. These capture "service + city" searches and support your Google Business Profile.

4. About

Your story, your team with photos, credentials, community involvement. People hire people.

5. Reviews / testimonials

Google reviews pulled in, plus video testimonials if you have them.

6. Contact

Phone, text, form, hours, service area, map. Test the form.

7. FAQ

Direct answers to the questions customers ask. AI assistants quote FAQ content heavily.

8. Blog or resources

Monthly posts answering real questions. This is how small sites outrank big ones over time.

Nice to have

Gallery or projects, financing, careers, booking, pricing ranges, and a privacy policy.

Our $750 websites are built on this structure, and the $399/month plan adds new pages every month.