Marketing for Nonprofits: Storytelling, Video and Websites That Drive Donations

Nonprofits don't have a marketing problem as much as a storytelling-capacity problem. The impact is real; there just isn't time to capture and share it.

Tell impact stories

One beneficiary, one volunteer, one outcome at a time. Short videos and photo stories outperform statistics.

Use video

Impact films, event recaps, leadership updates and campaign appeals. One production day can fuel months of content.

Make giving easy

A clear donate button on every page, a simple mobile form, recurring giving options, and a thank-you sequence.

Google Ad Grants

Eligible nonprofits can receive free Google search advertising. Set it up and manage it properly to keep it active.

Social media rhythm

Stories, volunteer spotlights, events, needs and thank-yous, weekly.

Measure

Donations, recurring donors, volunteer signups and event registrations — not just likes.

See nonprofit marketing.