MARKETING
How to Choose a Marketing Agency for Your Small Business: 15 Questions to Ask
Most bad agency experiences come from not asking the right questions up front. Ask these.
About the work
- Who actually does the work — your team or subcontractors?
- Do you create content (video and photos), or do I have to provide it?
- How many deliverables per month, specifically?
- Who builds and updates my website, and how fast?
- How do you run ads, and who makes the creative?
About results
- What do you report on, and how often?
- How do you track calls, forms and bookings?
- Can I talk to two current clients?
- What would you do in the first 90 days?
- What won't you do, and what should I not spend money on yet?
About terms
- Is there a contract? How do I cancel?
- Do I own my website, content, ad accounts and data?
- Do you mark up ad spend?
- Who's my point of contact, and how quickly do they respond?
- What's included, and what costs extra?
Red flags
Long contracts, owning your accounts, vague deliverables, guaranteed rankings, and no real examples.
Our answers are on the services and pricing pages.
Heights Digital
A done-for-you marketing team in San Antonio and Boerne, Texas. Social media content, video, websites, ads, SEO and AI systems for small businesses nationwide since 2017. Book a free strategy call.