Google & Social Ads for Nonprofits

Campaigns built around real creative from your business, tight targeting and tracking that shows you cost per lead, not vanity clicks.

Paid ads can fill a calendar quickly or burn a budget just as fast. For nonprofits, the difference usually comes down to three things: targeting the right intent, using creative that looks like your actual business, and sending clicks to a page built to convert.

We run Google Search and Local Services Ads to catch people already looking, and Meta, TikTok and YouTube campaigns to reach people before they search. Because our team also shoots your content, your ads use real footage of your work and people, which consistently beats stock photos and templates.

We start with the campaigns closest to revenue, prove cost per lead, then scale what works. No long contracts, no mystery fees hidden inside your ad spend.

What This Looks Like for Nonprofits

Specific to how nonprofits win customers, not a generic package.

🎯  Google Ad Grants management (for eligible organizations)

🎯  Meta campaigns for events and giving days

🎯  Retargeting past visitors

🎯  Peer-to-peer campaign support

What Usually Holds Nonprofit Businesses Back

The gaps we see most often when nonprofits come to us.

💖

Impact That Isn't Seen

Life-changing work with no video to show it.

💰

Campaigns Without Content

Fundraising pushes with nothing compelling to share.

👤

Stretched Staff

Nobody has time to run social media.

🌐

Clunky Giving

Websites that make donating and volunteering hard.

🎯 What's Included

  • Google Search campaigns on high-intent service keywords
  • Google Local Services Ads setup and management where available
  • Meta (Facebook and Instagram) campaigns with real video creative
  • TikTok and YouTube ads for awareness and retargeting
  • Landing pages built for each offer, with call and form tracking
  • Monthly reporting on spend, leads and cost per lead

🤝 Part of One Team

Paid Ads works best connected to everything else. The same team handles your content, website, ads, SEO and AI search and systems, so nothing falls through the cracks between vendors.

See everything we do for nonprofits on our Nonprofit marketing page.

Simple to Start, Built to Run Without You

01

Audit & Plan

We review past campaigns, competitors and your margins to set a realistic cost-per-lead target.

02

Creative

Our team shoots and edits ad-ready video and photos at your business.

03

Launch

Campaigns, landing pages and tracking go live with tight targeting and negatives.

04

Optimize

Weekly adjustments, monthly reporting and scaling what produces leads.

Paid Ads for Nonprofit: FAQ

How much should nonprofits spend on ads?

It depends on your market, margins and goals. We set a starting budget you're comfortable with, prove cost per lead, then scale. Ad spend goes directly to the platforms.

Google Ads or Facebook Ads first?

Usually Google Search or Local Services Ads first, because they catch people already looking. Meta and TikTok come next to build demand and retarget.

Do you use AI ad tools like Performance Max and Advantage+?

Yes, where they fit. They work best with strong creative and accurate conversion tracking, which we set up first.

Is there a contract?

No. Month-to-month.

Can you help with Google Ad Grants?

Yes, for eligible nonprofits we can set up and manage Ad Grants campaigns.

Do you shoot events and galas?

Yes, with fast-turnaround highlight videos.

More for Nonprofits

Talk to Our Team About Your Nonprofit Business

Free strategy call. Honest advice on what would move the needle, whether or not you hire us.

Ready to Get Your Time Back?

Free 15-minute strategy call. No pitch, no pressure, just an honest look at what would actually move the needle for your business.

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