Campaigns built around real creative from your business, tight targeting and tracking that shows you cost per lead, not vanity clicks.
Paid ads can fill a calendar quickly or burn a budget just as fast. For salons, barbershops & beauty, the difference usually comes down to three things: targeting the right intent, using creative that looks like your actual business, and sending clicks to a page built to convert.
We run Google Search and Local Services Ads to catch people already looking, and Meta, TikTok and YouTube campaigns to reach people before they search. Because our team also shoots your content, your ads use real footage of your work and people, which consistently beats stock photos and templates.
Modern ad platforms lean heavily on AI for bidding and targeting. That makes creative and conversion data the real levers, and those are exactly what we focus on.
Specific to how salons, barbershops & beauty win customers, not a generic package.
🎯 Meta and TikTok with transformation video
🎯 Google Search for salon/barber + city
🎯 New-client offers and retargeting
🎯 Landing pages for promos
The gaps we see most often when salons, barbershops & beauty come to us.
Great cuts and color walk out the door without a photo.
No system to fill gaps or bring back lapsed clients.
The shop brand needs content too.
A handful of reviews can't compete with shops that ask every client.
Paid Ads works best connected to everything else. The same team handles your content, website, ads, SEO and AI search and systems, so nothing falls through the cracks between vendors.
See everything we do for salons, barbershops & beauty on our Salon & Barbershop marketing page.
We review past campaigns, competitors and your margins to set a realistic cost-per-lead target.
Our team shoots and edits ad-ready video and photos at your business.
Campaigns, landing pages and tracking go live with tight targeting and negatives.
Weekly adjustments, monthly reporting and scaling what produces leads.
It depends on your market, margins and goals. We set a starting budget you're comfortable with, prove cost per lead, then scale. Ad spend goes directly to the platforms.
Usually Google Search or Local Services Ads first, because they catch people already looking. Meta and TikTok come next to build demand and retarget.
Yes, where they fit. They work best with strong creative and accurate conversion tracking, which we set up first.
No. Month-to-month.
Instagram and TikTok for discovery, Google Business Profile for local search.
Yes, we work around clients and capture real appointments with consent.
Free strategy call. Honest advice on what would move the needle, whether or not you hire us.
Free 15-minute strategy call. No pitch, no pressure, just an honest look at what would actually move the needle for your business.