Campaigns built around real creative from your business, tight targeting and tracking that shows you cost per lead, not vanity clicks.
Paid ads can fill a calendar quickly or burn a budget just as fast. For roofing & construction, the difference usually comes down to three things: targeting the right intent, using creative that looks like your actual business, and sending clicks to a page built to convert.
We run Google Search and Local Services Ads to catch people already looking, and Meta, TikTok and YouTube campaigns to reach people before they search. Because our team also shoots your content, your ads use real footage of your work and people, which consistently beats stock photos and templates.
Every campaign gets negative keywords, location and schedule controls, conversion tracking on calls and forms, and a monthly report in plain English: what you spent, how many leads came in and what each one cost.
Specific to how roofing & construction win customers, not a generic package.
🎯 Storm-triggered Google Search and Meta campaigns
🎯 Local Services Ads
🎯 Year-round retargeting with drone and testimonial video
🎯 Landing pages with inspection booking
The gaps we see most often when roofing & construction come to us.
Hundreds of calls in 48 hours and no system to capture, qualify and follow up.
You inspect, you quote, then silence. Most roofers stop following up after one touch.
Beautiful roofs and builds with no drone footage, no before/afters, no proof.
Out-of-town crews with big ad budgets. Local trust content is your moat.
Paid Ads works best connected to everything else. The same team handles your content, website, ads, SEO and AI search and systems, so nothing falls through the cracks between vendors.
See everything we do for roofing & construction on our Roofing marketing page.
We review past campaigns, competitors and your margins to set a realistic cost-per-lead target.
Our team shoots and edits ad-ready video and photos at your business.
Campaigns, landing pages and tracking go live with tight targeting and negatives.
Weekly adjustments, monthly reporting and scaling what produces leads.
It depends on your market, margins and goals. We set a starting budget you're comfortable with, prove cost per lead, then scale. Ad spend goes directly to the platforms.
Usually Google Search or Local Services Ads first, because they catch people already looking. Meta and TikTok come next to build demand and retarget.
Yes, where they fit. They work best with strong creative and accurate conversion tracking, which we set up first.
No. Month-to-month.
Yes for roofing and construction clients, our licensed pilots shoot aerials as part of monthly content.
Yes. We build campaigns and landing pages in advance and activate them when weather hits.
Free strategy call. Honest advice on what would move the needle, whether or not you hire us.
Free 15-minute strategy call. No pitch, no pressure, just an honest look at what would actually move the needle for your business.