Google & Social Ads for Real Estate Agents & Brokerages

Campaigns built around real creative from your business, tight targeting and tracking that shows you cost per lead, not vanity clicks.

Paid ads can fill a calendar quickly or burn a budget just as fast. For real estate agents & brokerages, the difference usually comes down to three things: targeting the right intent, using creative that looks like your actual business, and sending clicks to a page built to convert.

We run Google Search and Local Services Ads to catch people already looking, and Meta, TikTok and YouTube campaigns to reach people before they search. Because our team also shoots your content, your ads use real footage of your work and people, which consistently beats stock photos and templates.

We start with the campaigns closest to revenue, prove cost per lead, then scale what works. No long contracts, no mystery fees hidden inside your ad spend.

What This Looks Like for Real Estate Agents & Brokerages

Specific to how real estate agents & brokerages win customers, not a generic package.

🎯  Meta listing and buyer/seller campaigns with video

🎯  Google Search for neighborhood and relocation terms

🎯  YouTube relocation and retargeting

🎯  Landing pages for home valuation and buyer guides

What Usually Holds Real Estate Businesses Back

The gaps we see most often when real estate agents & brokerages come to us.

⏱

Speed to Lead

The first agent to respond wins most of the time; most take hours.

🎥

Inconsistent Content

A burst of posts when you have a listing, then nothing for a month.

🏠

Generic Listing Marketing

MLS photos and a boosted post don't make you the agent people remember.

👤

No Brand Between Deals

Without ongoing content, you start from zero with every new lead.

🎯 What's Included

  • Google Search campaigns on high-intent service keywords
  • Google Local Services Ads setup and management where available
  • Meta (Facebook and Instagram) campaigns with real video creative
  • TikTok and YouTube ads for awareness and retargeting
  • Landing pages built for each offer, with call and form tracking
  • Monthly reporting on spend, leads and cost per lead

🤝 Part of One Team

Paid Ads works best connected to everything else. The same team handles your content, website, ads, SEO and AI search and systems, so nothing falls through the cracks between vendors.

See everything we do for real estate agents & brokerages on our Real Estate marketing page.

Simple to Start, Built to Run Without You

01

Audit & Plan

We review past campaigns, competitors and your margins to set a realistic cost-per-lead target.

02

Creative

Our team shoots and edits ad-ready video and photos at your business.

03

Launch

Campaigns, landing pages and tracking go live with tight targeting and negatives.

04

Optimize

Weekly adjustments, monthly reporting and scaling what produces leads.

Paid Ads for Real Estate: FAQ

How much should real estate agents & brokerages spend on ads?

It depends on your market, margins and goals. We set a starting budget you're comfortable with, prove cost per lead, then scale. Ad spend goes directly to the platforms.

Google Ads or Facebook Ads first?

Usually Google Search or Local Services Ads first, because they catch people already looking. Meta and TikTok come next to build demand and retarget.

Do you use AI ad tools like Performance Max and Advantage+?

Yes, where they fit. They work best with strong creative and accurate conversion tracking, which we set up first.

Is there a contract?

No. Month-to-month.

Do you shoot listings?

Yes, video, photo and drone, plus the neighborhood and personal-brand content between listings.

Can you help me rank for "moving to [city]"?

Yes. Long-form YouTube and relocation guide pages are a core strategy for agents.

More for Real Estate Agents & Brokerages

Talk to Our Team About Your Real Estate Business

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Free 15-minute strategy call. No pitch, no pressure, just an honest look at what would actually move the needle for your business.

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